senior
product
designer
senior
product
designer
senior
product
designer
matheus
campioli
matheus
campioli
matheus
campioli
Elevating your
Elevating your
Elevating your
User Experience
User Experience
User Experience
Through
Through
Through
Data-Driven Design
Data-Driven Design
Data-Driven Design
& Scalable Systems
& Scalable Systems
& Scalable Systems
I transform complex product challenges into seamless user experiences that drive measurable business impact.
I transform complex product challenges into seamless user experiences that drive measurable business impact.
I transform complex product challenges into seamless user experiences that drive measurable business impact.
With 7 years of experience across FinTech environment, I specialize in building scalable design solutions that enhance both user satisfaction and development efficiency.
With 7 years of experience across FinTech environment, I specialize in building scalable design solutions that enhance both user satisfaction and development efficiency.
#Design Leadership
#Design Leadership
#Design Leadership
Led UX transformations at product and company level, defining clear frameworks for discovery, prioritization, and continuous experimentation.
Led UX transformations at product and company level, defining clear frameworks for discovery, prioritization, and continuous experimentation.
Designed and evolved scalable design systems that align product, engineering, and marketing, reducing rework and accelerating releases.
Designed and evolved scalable design systems that align product, engineering, and marketing, reducing rework and accelerating releases.
Acted as a strategic partner to PMs and stakeholders, connecting product vision, business needs, and real user behavior into concrete decisions.
Acted as a strategic partner to PMs and stakeholders, connecting product vision, business needs, and real user behavior into concrete decisions.
#Measurable Impact
#Measurable Impact
#Measurable Impact
Led engagement initiatives that increased adoption of key features and reduced drop-offs at critical moments in the user journey.
Led engagement initiatives that increased adoption of key features and reduced drop-offs at critical moments in the user journey.
Impacted over 500K users globally by simplifying complex flows and aligning UX decisions with business metrics like retention, conversion, and LTV.
Impacted over 500K users globally by simplifying complex flows and aligning UX decisions with business metrics like retention, conversion, and LTV.
Structured data-informed experiments, combining qualitative and quantitative research to guide decisions and prove design impact on business results.
Structured data-informed experiments, combining qualitative and quantitative research to guide decisions and prove design impact on business results.
#Technical Excellence
#Technical Excellence
#Technical Excellence
3x Apple WWDC Scholarship Winner, developing apps that uniquely combined Swift engineering with standout product design.
3x Apple WWDC Scholarship Winner, developing apps that uniquely combined Swift engineering with standout product design.
End-to-end experience: from research and UX requirements definition to advanced prototyping, engineering handoff, and implementation follow-up.
End-to-end experience: from research and UX requirements definition to advanced prototyping, engineering handoff, and implementation follow-up.
Fluent in tools and technical practices (Figma, user research, design systems, prototyping) that bring design and engineering closer and reduce friction in development.
Fluent in tools and technical practices (Figma, user research, design systems, prototyping) that bring design and engineering closer and reduce friction in development.
Skills
Skills
Skills
Design Strategy
User Research & Analytics
Design Systems Architecture
Cross-functional Leadership
Product Strategy Alignment
Technical Expertise
Figma, Adobe Suite, Sketch
Prototyping & Usability Testing
HTML, CSS, Swift
Design System Implementation
Core Focus Areas
User Research & Analytics
Design Systems Architecture
Cross-functional Leadership
Product Strategy Alignment
Projects
Projects
Projects
Comprehensive
case studies demonstrating strategic impact
Comprehensive case studies demonstrating strategic impact
Comprehensive
case studies demonstrating
strategic impact
Increasing
post-onboarding engagement through behavioral design
Increasing
post-onboarding engagement through behavioral design
Reduced user drop-off and increased monthly retention through habit-stacking and personalized guidance
Reduced user drop-off and increased monthly retention through habit-stacking and personalized guidance
Designed at ElektraFi
Designed at ElektraFi
Designing a unified money narrative across Acquiring, Banking and Credit
Designing a unified money narrative across Acquiring, Banking and Credit
Helped merchants answer “What is happening with my money today?” in a single glance
Helped merchants answer
“What is happening with my money today?” in a single glance
Designed at Stone
